Original Link: http://www.marco.org/2014/12/05/how-overcast-asks-for-reviews

Marco Arment:

My strategy to get good App Store reviews is simple:

  1. Make an app good enough for some people to love it. By nature, you’ll lose some people along the way, but that’s OK: an app that strives to satisfy as many people as possible will usually only get people to kinda like it, not love it.
  2. Accumulate a huge surplus of goodwill from those customers with a combination of step 1, usefulness, delight, and adding more functionality over time.
  3. Make it easy to rate the app with a button that’s never annoying or in the way, like in the Settings screen.