Original Link: http://blogs.wsj.com/digits/2014/11/12/twitter-sharpens-strategy-to-win-over-investors/

[Twitter CFO Anthony] Noto also read out Twitter’s new mission statement, which he admitted was a mouthful: “Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.”

“I struggle to read it every time,” Noto said.

Translation: Ads, ads, ads, and more ads.