Original Link: http://m.fastcompany.com/3037169/memo-to-brands-everywhere-stop-killing-oculus-rift

What happens when brands adopt a technology before most people have a chance to play with it?

That’s what’s happening now with Oculus Rift, which has become the new plaything of brands eager to show off their cool factor–but it means that, for most people, their first experience with the virtual reality goggles will be as a thing that shows them advertising.

When you consider things like the Marriott’s recent virtual Hawaii trips, I can see where Jason is coming from.