Price isn’t the only issue keeping “Maleficent” and “Captain America” off of Amazon.com Inc. AMZN +0.48% ‘s virtual shelves.
Walt Disney Co.’s dispute with the giant online retailer also encompasses promotion and product placement on the Amazon website, as well as questions over who makes up the difference when Amazon loses money to match the prices of competitors, said a person with knowledge of the matter.
A particular concern of Amazon, those people noted, is that Wal-Mart Stores Inc., Best Buy Co. and other brick-and-mortar retailers sometimes charge less than the wholesale price for a new disc to lure people into stores so that they will purchase other, more profitable items. Amazon often tries to match those prices, but doesn’t reap the benefits of drawing customers into a physical showroom.
As a result, the online retailer has asked studios to help make up for losses in those situations, the people said.