Original Link: http://stratechery.com/2014/apple-tv-might-disrupt-microsoft-sony/

Ben Thompson:

The net result is that traditional consoles are about as far removed from average consumers as they could be. There is clearly a core gamer market, and Sony and Microsoft are fighting ferociously for it, but no one is growing the pie. I think there is an opening.

Imagine a new TV product, with two models:

  • $99 with a full set of entertainment options, but no gaming
  • $179 with a full set of entertainment options, plus gaming

Thompson is overthinking it with the “two models” thing. I think there’ll be just one model, $99 (or even less). The only upsell for gaming would be optional controllers (including any of the third-party controllers iOS already supports).