Original Link: http://recode.net/2014/05/28/tim-cook-explains-why-apple-is-buying-beats-qa/

Tim Cook, in an interview with Re/Code’s Peter Kafka about the Beats deal and Beats Music’s curation:

We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great and produce a feeling in people that we want to produce. They’ve also built an incredible premium headphone business that’s been tuned by experts and critical ears. We’re fans of that. It’s a reasonable-size business that’s fast-growing.