Original Link: http://appadvice.com/appnn/2014/05/google-acquires-word-lens-the-iphone-translation-app-from-apples-latest-commercial

With Word Lens, we’ve seen the beginnings of what’s possible when we harness the power of mobile devices to “see the world in your language.”

By joining Google, we can incorporate Quest Visual’s technology into Google Translate’s broad language coverage and translation capabilities in the future.

As a thank you to everybody who supported us on our journey, we’ve made both the app and the language packs free to download for a limited time while we transition to Google.

We’re looking forward to continuing our work at Google – stay tuned!

About a minute into Apple’s recent Powerful ad, there’s a shot of two bikers who come up to a sign, in Spanish, that reads “estrada desmoronada”. They hold up their iPhone and the sign is helpfully translated to read “road collapsed”.

That’s Word Lens at work. Google just bought them…

I can see this getting worked into Google Goggles and into Glass at some point…

You can see the video below, the app shows up around one minute in:

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