Original Link: http://kensegall.com/2014/03/microsoft-vs-apple-the-strategy-gap/

Historically, Apple has been very smart about strategy, while Microsoft has been very … shall we say … un-smart.
Now that Microsoft’s new CEO Satya Nadella has appointed Mark Penn to the position of Chief Strategy Officer, it’s a whole new ballgame, right?

Not so fast.

From what we know of Mark Penn, the gap between the quality of strategy at Apple and Microsoft isn’t about to shrink.