Original Link: http://online.wsj.com/news/articles/SB10001424052702304610404579405420617578250?utm_source=loopinsight.com&utm_medium=referral&utm_campaign=Feed%3A+loopinsight%2FKqJb+(The+Loop)&utm_content=FeedBurner
WSJ has published an excerpt from Yukari Kane’s new book, “Haunted Empire, Apple After Steve Jobs”:
My biggest thing about this book is that it seems to be entirely one-sided and one-dimensional. It focuses on anecdotes that paint Tim Cook as a harsh taskmaster, anecdotes that are not supported by personal account but as hearsay.
Apple under Jobs was a roller coaster, but Cook’s operations fief was orderly and disciplined. Cook knew every detail in every step of the operations processes. Weekly operations meetings could last five to six hours as he ground through every single item. His subordinates soon learned to plan for meetings with him as if they were cramming for an exam. Even a small miss of a couple of hundred units was examined closely. “Your numbers,” one planner recalled him saying flatly, “make me want to jump out that window over there.”
Cook had made a particular point of tackling Apple’s monstrous inventory, which he considered fundamentally evil. He called himself the “Attila the Hun of inventory.”
Meetings with Cook could be terrifying. He exuded a Zenlike calm and didn’t waste words. “Talk about your numbers. Put your spreadsheet up,” he’d say as he nursed a Mountain Dew. (Some staffers wondered why he wasn’t bouncing off the walls from the caffeine.) When Cook turned the spotlight on someone, he hammered them with questions until he was satisfied. “Why is that?” “What do you mean?” “I don’t understand. Why are you not making it clear?” He was known to ask the same exact question 10 times in a row.