Samsung has come out with two new commercials directly trashing Apple products.

The first one, compares the iPhone 5 to the larger Galaxy Note 3, by watching LeBron James playing basketball…

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The second spot directly takes on the iPad pencil ad voiced by Bryan Cranston.

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These ads are just plain mean. Instead of highlighting the value of their products, Samsung finds points they can exploit to make empty claims showing their products are better.

I’m not a fan of this approach, and you’d think they’d be above this.