Original Link: http://www.loopinsight.com/2013/11/27/microsoft-takes-on-google-chromebook-in-this-tin-eared-ad/

Dave Mark

f you are going to create an attack ad, it better be either irrefutably in-the-right or incredibly clever. This ad makes the case that the Chromebook is not a real laptop, that when it is not connected to the internet, it is “pretty much a brick.” I don’t own a Chromebook, and I’m not necessarily a Chromebook fan, but fair is fair. A “brick”? It took me all of 2 minutes reading reviews to dispel this myth.

I get the fact that the Chromebook might not be as useful when you are not connected to the net, given that it was designed with Google’s online suite of apps in mind. But not one review I read implied that the Chromebook is useless when off-line.

I was also bothered by the line the ad walks between reality series and marketing. This text is from the Microsoft Scroogled site that hosts the video.

<iframe allowfullscreen="true" class="youtube-player" frameborder="0" height="390" src="http://www.youtube.com/embed/-y2mqoDjQXI?version=3&rel=1&fs=1&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent" type="text/html" width="640"></iframe>

Chromebooks have more use than what Microsoft seems to think.. And they’re not “online only” as implied here either..

I think they just got tired of going after the iPad with their Surface ads and had to look for another target.