Mat Honan, writing for Wired, on Betaworks’ race to build a replacement for Google Reader in just 90 days:
McLaughlin saw a blog post in the Fall of 2012 speculating that Google Reader, choked of resources, was shutting down. He sent a teasing note to a friend at Google offering to “take it off their hands.” To his surprise, he got a serious reply. Google, his friend replied, had concluded that it couldn’t sell the name, user data, or code base (which would only run on their servers) and so there was nothing to actually buy.
The following February, McLaughlin, now full-time at Digg, bumped into this same pal at a TED conference. The friend warned him to act fast if he really did want to develop a Reader. “He said ‘I’m not telling you anything, but we’re not going to keep this thing around forever and maybe you want to have something ready by the end of the year.”
But instead of year’s end Google announced plans to shutter Google Reader on July 1. That same night, Digg put up a blog post announcing that it was going to build a replacement. The Internet went crazy.