Original Link: http://blog.maxrudberg.com/post/53270660083/how-you-should-look-in-ios-7

Max Rudberg,

iOS 7 puts its emphasis on motion, and the visual UI design recedes to let the content and feel take room. While the OS itself isn’t finished, the thinking behind it and the direction they’re headed is clear.

The number one thing to keep in mind is that iOS 7 wants you to design down to the core of your app.