Original Link: https://medium.com/meta/503b9c22080b
It’s been five months since the New York Times dropped their mammoth digital story “Snow Fall,” and some people still talk about it as if it came out last week. At a conference recently, the editor-in-chief of theTimes said that “Snow Fall” has become a verb inside the newsroom. Om Malik suggested that projects like this are where media companies should be investing their money.
I was thrilled when I first saw “Snow Fall.” For the past few years I’ve been working to help publishers break from their templates and craft powerful digital stories. I work on a startup designed to streamline this process called scroll kit. So, instead of tweeting about how awesome “Snow Fall” was, I wanted to do something that would show its admirers that they can do it too—I made a replica. It took about an hour to put together, and I recorded a video of the process. I recently opened my email to see a cease and desist…