Original Link: http://sethgodin.typepad.com/seths_blog/2013/04/skeumorphs-failure.html

Seth Godin:

Yes, it’s far easier to get understanding or buy in quickly (from investors, in-laws and users) when you take the shortcut of making your digital thing look and work just like the trusted and proven non-digital thing. But over and over again, we see that the winner doesn’t look at all like the old thing. eBay doesn’t look like Sotheby’s. Amazon doesn’t look like a bookstore.