Apple has ousted a popular app-discovery application from its iTunes App Store, claiming the app circumvented App Store rules preventing applications promoting other apps and direct marketing.
On Sunday, AppGratis, which promotes paid apps by offering one for free everyday, abruptly vanished from the App Store without explanation or comment from Apple. At the time of its disappearance, word on the street had it that Apple banished the app for violation of an App Store Review Guideline clause that states:
2.25 Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.
And that was indeed the case — partially. Apple confirmed to AllThingsD Monday that it removed AppGratis from the App Store for violating clause 2.25. But it said that the app also violated clause 5.6.
5.6 Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.
Apple declined further comment on AppGratis’s ouster, framing the move as a standard response to guideline violations. But sources close to the company say it was more than a little troubled that AppGratis was pushing a business model that appeared to favor developers with the financial means to pay for exposure. “The App Store is intended as a meritocracy,”