Liz Gannes for AllThingsD:
Automattic, the company behind WordPress.com, has bought the small synchronization start-up Simperium, which makes a syncing platform for developers as well as a well-loved synced note-taking app for iOS called Simplenote.
This isn’t one of those talent acquisitions where the products aren’t part of the equation; Automattic expects to continue and extend work on both Simperium and Simplenote.
“Simperium seems like a genuiune utility for our own apps and for other people as a service,” said Automattic founder Matt Mullenweg yesterday. “And Simplenote as a product I love and it’s just darn handy.”
Mullenweg said he first wanted to invest in Simperium, then wanted to do a deal with them, then ultimately acquired the company to get access to the “brilliant” team and make sure their service was backed up by Automattic’s systems and infrastructure.
“I think they can help us completely revamp our mobile apps,” Mullenweg said. “Right now we download the entire blog post every time in our apps. Simperium only sends the diff [the difference between the two files]. It’s way more bandwidth efficient, and the online-offline opportunities will be huge.”
This should be a good opportunity for Automattic and I look forward to seeing what comes out of it.