Original Link: http://www.theverge.com/2013/1/7/3835724/the-price-of-apps

Ellis Hamburger, writing for The Verge:

Free apps are dangerous, yet free is the dominant business model most mobile apps are taking these days. The roadmap is simple: grow as quickly as possible, then insert ads of some kind or get acquired. For consumers it offers a crummy set of choices: either losing the countless hours you put into the app or have your private data sold to marketers — since as well all know, when the product is free, you are the product