Original Link: http://allthingsd.com/20121205/lack-of-distribution-is-killing-surface/

John Paczkowski, writing for AllThingsD:

If Microsoft is being coy about revealing Surface sales data, it may be for good reason. Early demand for the company’s first tablet is lousy. How lousy? Put it this way — if Microsoft really didmanufacture three million to five million Surface tablets to sell in the fourth quarter, it’s going to have between two million and four million left over at quarter’s end.

Detwiler Fenton, a Boston-based brokerage firm, said in a research note today that Microsoft is likely to sell just 500,000 to 600,000 Surface RTs in the December quarter, far below its previous expectation of one million to two million. The reason: Microsoft’s tablet strategy is in “disarray.”

“Lack of distribution is killing the product,” Detwiler Fenton explained. “Mixed reviews and a $599 starting price tag certainly don’t help, but lack of retail exposure at Best Buy and others is severely depressing sales.”

This really isn’t any surprise.. Keep a product limited only to one or two distribution methods and it’s not going to do well.. Put the Surface in stores, have it compete where enough people can see it…

And it might stand a chance…

Leave it locked away in the limited number of Microsoft stores there are, and on line where no one can demo it…

And it’s as good as dead…