Jessica E. Lessin, in a piece for the WSJ:
The ascent solidifies Mr. Cue’s role as one of the chief deputies
to Mr. Cook, who has surrounded himself with several close
advisers without elevating one to a clear number two. Mr. Cue has
the loyalty and admiration of many longtime employees, who respect
that he was with Apple during the dark days before Mr. Jobs began
his turnaround of the company in the late 1990s.
Mr. Cue is also a champion of the Apple way: Entering new areas
patiently and slowly and preaching the need to put the customer
first. To negotiating partners, he epitomizes the company’s
penchant for secrecy with a poker face that media companies
scramble to decipher.
Mr. Cue couldn’t be reached for comment and Apple didn’t make him
available for an interview.