Original Link: http://www.90percentofeverything.com/2012/04/20/from-print-to-ipad-designing-a-reading-experience/

Do you want to know what interests me about our industry? It’s the fact that we always talk about the importance of making mistakes, and iterating, and learning from our failures, but we never actually share real stories about our mistakes and failures.

I’ve worked in the print industry as a freelance reporter, so it’s interesting seeing an industry having to adapt like the print industry has had to.