Original Link: http://blog.intercom.io/whats-in-a-name/

Naming a product is difficult. Branding legend Marty Neumeier says that good product names have 7 characteristics. They should be distinctive, short, appropriate, easy to spell and pronounce, likable, extendable, and protectable.

Looking through this list of Android names, it’s clear that many marketing teams disagree with Marty.

Here’s a simple rule: if your product isn’t a condom then don’t name it like one. What am I talking about? Let’s take a look…

Having named several products myself over the years, I have to agree, that product naming is difficult, half the time the word is randomly strung together accidentally.

This article also shows some intersting comparisons to the insane method Android products are using to come up with product names.. And that needs some serious rethinking.