Original Link: http://gigaom.com/2012/04/08/byod-is-unstoppable-smart-companies-must-build-apps/

The Bring Your Own Device (BYOD) movement has gained unstoppable momentum. And thanks to the burgeoning mobile app market, employees have high expectations for these tools. They want an attractive user experience tailored to their devices. In other words, companies need to invest in building apps, period.