It is easy to speak for the dead—after all, they can’t correct you. You can safely put words in the mouths of the deceased and trot their lifeless bodies out in public to wag a finger or nod in approval, with no fear that they’ll complain. This is especially true of Steve Jobs.
It’s tempting to say “Steve Jobs would have done this,” or “Steve Jobs would not have done that” because he was a familiar figure and we do have a good idea of his sensibilities. But that’s a lazy rhetorical device, and it’s devoid of real meaning.