Original Link: http://blog.kissmetrics.com/high-impact-landing-copy/
Since youre reading this post, I think its safe to assume that youve taken a crack or two at writing landing page copy. Its probably also safe to assume that youve come to the realization that writing highly effective landing page copy can be quite a daunting task. If Im right, then youre in luck! These 8 simple questions will kick start your writing and guide you through the process of crafting high impact landing page copy that converts. The questions are divided into two groups: 4 you should ask yourself before you start writing your first draft, and 4 you should ask yourself after youve written your first draft. But lets kick things off with a case study!