Original Link: http://blog.kissmetrics.com/high-impact-landing-copy/

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing landing page copy. It’s probably also safe to assume that you’ve come to the realization that writing highly effective landing page copy can be quite a daunting task. If I’m right, then you’re in luck! These 8 simple questions will kick start your writing and guide you through the process of crafting high impact landing page copy that converts. The questions are divided into two groups: 4 you should ask yourself before you start writing your first draft, and 4 you should ask yourself after you’ve written your first draft. But let’s kick things off with a case study!