- Demonstrate from the top that high quality and attention to detail are prioritized and appreciated above everything else, including being the first to market, having the most features, or having the most aggressive prices. If you can get those as well, thats great, but quality will not be sacrificed to do so.
- Instill these values in your staff. If you cant, hire a staff for which you can. Better yet, hire a staff for which you dont need to.
- Aggressively pursue simplification, elegance, craftsmanship, and the highest-class user experiences in the product line. Ruthlessly cut or hold features or entire products that arent good enough.
- Make it pretty.