Original Link: http://blog.intercom.io/why-startups-need-a-strong-vision/

Meaningful companies are built upon a strong timeless vision. Let’s look at some examples…

  • “To organize the world‘s information and make it universally accessible and useful.” — Google
  • “To be the pulse of the planet” — Twitter
  • “To be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” — Amazon

These statements may sound abstract and grandiose, but as you begin to think about it, you realise why a plan like “To be the Best iPhone Photo App for Sharing Pictures with Facebook Friends” or “Let’s Build Stuff and See What Happens, Right?” just won’t cut it.