Original Link: http://blog.intercom.io/why-startups-need-a-strong-vision/
Meaningful companies are built upon a strong timeless vision. Lets look at some examples
- To organize the worlds information and make it universally accessible and useful. Google
- To be the pulse of the planet Twitter
- To be earths most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Amazon
These statements may sound abstract and grandiose, but as you begin to think about it, you realise why a plan like To be the Best iPhone Photo App for Sharing Pictures with Facebook Friends or Lets Build Stuff and See What Happens, Right? just wont cut it.