Original Link: http://vincentjordan.com/2011/07/data-driven-design/
Most companies, and people, still have a difficult time giving value to UX (User Experience). It is still a very misunderstood field. Personally, I dont claim to admit knowing everything. However, this post is to help those get better acquainted. Either to seek help from a professional, or to get an idea on how to seek, organize and analyze the information you need from your own users.