Original Link: http://www.searchenginejournal.com/why-you-cant-ignore-schema-org/30680/

The Internet is a vast world that is constantly changing and evolving. As more people log on, the necessity for organization of content and increasing findability of relevant sources are increasing at a rapid rate. This growing need requires major advances in the way information is cataloged, and developers have jumped on the opportunity to create new tools for this purpose. Among the more recent advances is the introduction of Schema.org, which allows search engines to more accurately gauge the relevance of web content.