Original Link: http://runningleanhq.com/2011/how-to-create-a-unique-value-proposition-in-a-lean-startup/

“Unique Value Proposition: A single, clear compelling message that states why you are different and worth buying.” – Steve Blank The Four Steps to the Epiphany The Unique Value Proposition (UVP) is hard to get right because you have to distill the essence of your product in a few words that can fit in the…